Two bestselling books. Over 50,000 readers globally. Articles, interviews, and PR appearances that shaped how marketing psychology is understood in India and beyond. Every word written from one position: the buyer's mind is the only thing that matters.
The post-purchase psychology gap that silent-kills retention — and how to close it without increasing ad spend.
What political psychology research reveals about buyer behavior — and why your current marketing is speaking to the wrong part of the brain.
A practitioner's case for why marketing psychology is not a soft skill — it is the only skill that produces results that can't be explained by the dashboard.
Written summary of the conversation on buyer identity architecture and why the best marketing never mentions the product first.
What actually makes someone stop scrolling — and the three-second cognitive sequence that happens before any purchase decision begins.
A quoted feature on the psychology gap in Indian D2C marketing — and why the next phase of growth requires understanding humans, not just data.
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The books are where the discipline lives at full depth. If you want the condensed version first — the Library has frameworks, research notes, and the ideas that underpin the work.