Press mentions, media interviews, podcast appearances, and third-party recognition. Every entry here is someone else saying what the work is. Which is, as it happens, the most credible kind of proof there is.
A profile on how political psychology research became the foundation of a new discipline in marketing — and why understanding the subconscious is the only lever that produces durable growth.
Recognised for bringing psychological rigour to a field that had relied on intuition — and for producing results that agencies with ten times the team couldn't replicate.
A deep-dive interview on the gap between what brands spend on ads and what they invest in understanding the mind of the person seeing those ads.
Quoted on the psychology of buyer hesitation in India's D2C market — and why retention is consistently the most underfunded, most high-return lever available.
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