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Featured In · The Record

THE WORK
IN THE
WORLD.

Press mentions, media interviews, podcast appearances, and third-party recognition. Every entry here is someone else saying what the work is. Which is, as it happens, the most credible kind of proof there is.

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YourStory
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Entrepreneur
Economic Times
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Press & Media Mentions

IN THE PRESS.

YourStory
Feature
The Marketer Who Reads Academic Papers for a Living

A profile on how political psychology research became the foundation of a new discipline in marketing — and why understanding the subconscious is the only lever that produces durable growth.

Inc42
Profile
Top 10 Digital Marketers Reshaping India's D2C Landscape

Recognised for bringing psychological rigour to a field that had relied on intuition — and for producing results that agencies with ten times the team couldn't replicate.

Entrepreneur India
Interview
Why Marketing Psychology Is the Most Under-Used Growth Lever in India

A deep-dive interview on the gap between what brands spend on ads and what they invest in understanding the mind of the person seeing those ads.

Economic Times
Quote Feature
D2C Brands Are Leaving Crores on the Table — Here's Why

Quoted on the psychology of buyer hesitation in India's D2C market — and why retention is consistently the most underfunded, most high-return lever available.

Business Standard
Opinion Feature
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"Marketing psychology is not a trend. It is the discipline that was always missing."
Saurabh Choudhary — As quoted in Business Standard
Interviews

THE CONVERSATIONS.

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Podcast Appearances

ON THE MIC.

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